About Us

With more than 16 years of multifamily brokerage and advisory experience, Rock Apartment Advisors is now Harbert Multifamily Advisors (HMA).
HMA remains the same longstanding privately-held multifamily advisory firm backed by our seasoned brokerage team that has been serving the Southeast since 2003. Now, our brand update better showcases the institutional resources available through our association with Harbert Management Corporation, one of the region’s largest and most well-respected investment management firms with over $6 billion in assets under management.

Our association to the Harbert family of companies provides access to institutional resources and respected reputation in the commercial real estate industry, elevating HMA’s brand presence, market footprint and product types.
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Our History

  • Founded in 2003, Harbert Multifamily Advisors (formerly Rock Apartment Advisors) is an independent multifamily advisory firm.
  • HMA, based in Birmingham, Alabama, has billions in transaction volume across the Southeast.
  • With a proven history of multifamily specialization, attention to detail and a collaborative team approach, HMA has developed a reputation for providing competitive advisory services that maximize value and build relationships beyond the transaction.
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Owner-Minded

We promise transparency and will provide honest, competitive property valuations to drive maximum value for our clients. We approach every transaction – from valuation to closing – with an owner’s mentality, treating your assets like our own with explicit attention to detail.
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Relationship Driven

Our hard-earned reputation was built on longstanding client relationships that extend beyond the transaction. Our seasoned brokers personally oversee each project from start to finish, upholding our commitment to quality over quantity.
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Customized Services

We are here for you no matter the challenge. The brokers managing client relationships are the same seasoned brokers guiding each asset through the sales process – from start to finish. Our customized marketing approach provides explicit attention to detail, sourcing the best buyer to maximize property value.
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Institutional Resources

Our association to the Harbert family of companies provides access to institutional resources and a longstanding respected reputation in the commercial real estate industry, elevating HMA’s brand presence, market footprint and product types.
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Team Approach

Our seasoned team approaches the multifamily brokerage business with a unique, collaborative model, working collectively on each transaction. Our multifaceted team leverages their individual specialties, including development, banking and capital market experience to support every transaction and drive maximum value for our clients.
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Trusted Reputation

We have built a trusted reputation by delivering strong results. Since its inception in 2003, the HMA team has brokered several billion dollars in apartment transactions. Our seasoned team understands how to position properties for sale, identifying the strongest buyer for each disposition.