With more than 16 years of multifamily brokerage and advisory experience, Rock Apartment Advisors has announced its official name change to Harbert Multifamily Advisors (HMA). HMA remains the same longstanding privately-held multifamily brokerage firm dedicated to providing trusted results and customized services that has been serving the Southeast since 2003. This brand update better showcases the institutional resources available through HMA’s association with Harbert Management Corporation (HMC); one of the region’s largest and most well-respected investment management firms with over $6 billion in assets under management. With a proven history of multifamily specialization, attention to detail and a collaborative team approach, HMA upholds the same reputation it has developed over the past 16 years for providing competitive advisory services that maximize value and build relationships beyond the transaction. “This is an exciting time for our HMA team as we prepare for the next chapter of growth, expanding our product platforms to institutional-grade multifamily assets, including student housing, to markets across the Southeast,” said HMA Managing Director Mike Baker. “We are excited about Harbert’s continued growth, including the addition of talented industry leaders like Mike Baker,” said HMC Senior Vice President & Global Head of Real Assets Travis Pritchett. “Mike brings an institutional perspective, both as advisor and principal, to our team. He has a great track record of success across a variety of platforms in the multifamily and student housing space.”

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